Sydney · Fintech · AI · Photography

Product leader.
Creative thinker.
Studio mind.

Building products at the intersection of fintech, AI, and human experience — then photographing the world in between.

Scroll to explore

The Story

Built at the intersection of strategy and craft.

Emily is a Sydney-based product leader with a hybrid background that spans fintech, AI, and creative work. She moves between boardrooms and camera viewfinders with equal fluency.

Her career has been defined by a single throughline: making complex systems understandable and useful to the humans who depend on them — whether that's a merchant processing payments or a startup finding its footing.

Kimbalanda Studio is where her thinking lives — a space for the work, the ideas, and the images that don't fit inside a job title.

10+
Years in product leadership
0→1
& scale-phase experience
SMB
Fintech & payments focus
3
Cameras. One eye.

Career Arc

2026 — Present
Product Leadership
FrankieOne
Joining a scaling fintech startup to lead product. Focused on identity, compliance, and the infrastructure that makes financial services trustworthy at scale.
Prior — 2026
Head of Digital Product
Tyro Payments
Led digital product initiatives across merchant experience, onboarding, payments, and platform strategy. Owned the end-to-end product lifecycle for SMB-focused solutions in a high-growth payments business.
Throughout
Photographer & Visual Storyteller
Independent
Shooting with iPhone, Leica, and action cameras. Street, travel, culture. The eye that informs every product decision — attention to detail, narrative, and the moment things click.

Expertise

⬡
Fintech & Payments
SMB-focused products, POS ecosystems, onboarding, compliance, and KYC. Deep familiarity with the regulatory and commercial realities of payments infrastructure.
◈
Platform Thinking
APIs, partner ecosystems, and modular architecture. Building products that scale horizontally — not just features, but systems other teams can build on.
△
AI & Emerging Tech
Applying AI where it creates genuine leverage — not novelty. Product strategy that separates signal from hype and ships things that actually work.
○
0→1 & Scale
Comfortable at both ends of the product spectrum — building from scratch and scaling what's working. Execution over theory, always.
◇
Growth & Lifecycle
Self-service, activation, and retention. Understanding where users drop off and designing the systems — not just the features — that keep them.
✦
Visual Craft
Photography that sharpens the product eye. Storytelling, composition, and an obsessive attention to the details most people skip past.

Get in Touch

Let's build something
worth building.

eeemmmiii@gmail.com → LinkedIn →